Sustaining Interstate Land Transportation in Nigeria Amidst Consumers’ Changing Tastes and Preferences: An Investigative Report
Journal of Scientific Research and Reports,
Encircled by profit centric inter-state land transporters, middle class consumers (passengers) in Nigeria have echoed their resolve to adopt any land transport company with robust value creation for passengers due to their hedonistic tendencies. This investigative report sought to ascertain the likelihood of middle class consumers adopting a modern and equipped transportation company for inter-state journeys. It specifically identified factors that optimize value creation among middle class consumers, assessed the level of adoption intention, and determined the predictive effect of adoption intention on adoption behavior/continued patronage for a perceived modern and equipped transportation company for inter-state journeys. Using a mixed method, the report identified prioritization of timely departure, free access to communication facilities (Free Wi-Fi) while aboard, efficient response to consumer enquiries and complaints, and vehicle condition which is instrumental to passengers’ safety as the core factors that determine value creation among middle class inter-state passengers in Nigeria. Results further revealed that almost 90% of the respondents exhibited high adoption intention level for a perceived modern and equipped transportation company. Lastly, findings showed that consumers’ adoption intention significantly predicted adoption behavior/continued patronage for a perceived modern and equipped transportation company. Implications of the findings are also discussed.
- Adoption intention
- free Wi-Fi vehicles
- continued patronage
- and transportation
- interstate journey
- Nigerian transporters
- dash motors.
How to Cite
United Nations Economic and Social Council. Economic Commission For Africa: Africa Review Report on Transport; 2009. Available:https://sustainabledevelopment.un.org/content/documents/AfricanReviewReport-on-TransportSummary.pdf
National Bureau of Statistics. Road Transport Data (Q2 2018); 2018.
Nigerian finder.com. Ten best transport companies in Nigeria.
Joslin C. Traffic and transportation in Nigeria. Open Educational Resources. 2012;233. Available:https://scholarworks.uni.edu/cgi/viewcontent.cgi?article=1236&context=oermaterials
Lyons G, Jain J, Holley D. The use of travel time by rail passengers in Great Britain. Transportation Research Part A: Policy and Practice. 2007;41(1):107-120.
Ibe CC, Ejem EA, Onwuegbuchulam DE. Passengers' preference to public transport companies: a multi-nomial choice analysis. A Multi-disciplinary Journal. 2007;4;57-69.
Chinedu AH, Haron SA, Osman S. Competencies of mobile telecommunication network (MTN) consumers in Nigeria. IOSR Journal of Humanities and Social Science (IOSR-JHSS). 2016;21(11):61-69.
Mokhtarian P. If telecommunication is such a good substitute for travel, why does congestion continue to get worse? Transportation Letters. 2009;1(1):1-17.
Lyons G, Urry J. Travel time use in the information age. Transportation Research Part A: Policy and Practice. 2005;39(2-3):257-276.
Hong J, McArthur DP, Livingston M. Can Accessing the internet while travelling encourage commuters to use public transport regardless of their attitude? Sustainability. 2019;11(12):3281.
Ajzen I. The theory of planned behavior. Organizational Behavior and Human Decision Processes. 1991;50(2):179- 211.
Business Day Nigeria’s middle class crisis; 2019. Available:https://businessday.ng/uncategorized/article/nigerias-middle-class-crisis/
Creswell JW. Research design: qualitative, quantitative, and mixed approaches (2nd Ed.). Thousand Oaks, CA: Sage Publications, Inc; 2003.
Cavusgil ST, Deligonul S, Kardes I, Cavusgil E. Middle-class consumers in emerging markets: Conceptualization, propositions, and implications for international marketers. Journal of International Marketing. 2018;26(3):94-108.
Fulton D, Furman D, Finlay N. A longitudinal study of the middle class: Growth, size and marketing strategy. Research in Business and Economics Journal. 2014;10:1-20.
Dodds WB, Monroe KB, Grewal D. Effect of price, brand and store information on buyers’ product evaluations. Journal of Marketing Research. 1991;28(3):307- 319.
Moser CA, Kalton G. Survey methods in social investigation; 2nd edition, Aldershot, Gower; 1989.
Hair JF, Black WC, Babin BJ, Anderson RE. Multivariate data analysis, 7th edition Upper saddle River NJ, Pearson Prentice Hall; 2010.
Ben-Elia E, Lyons G, Mokhtarian PL. Epilogue: the new frontiers of behavioral research on the interrelationships between ICT, activities, time use and mobility. Transportation. 2018;45:479-497.
Jain J, Lyons G. The gift of travel time. Journal of Transport Geography. 2008; 16(2):81-89.
Adnan N, Md Nordin S, Hadi Amini M, Langove N. What make consumer sign up to PHEVs? Predicting Malaysian consumer behavior in adoption of PHEVs. Transportation Research Part A: Policy and Practice. 2018;113;259-278.
Abstract View: 207 times
PDF Download: 188 times