Journal of Scientific Research and Reports

To transform the cropping pattern or add a new potato variety like ACI Alu-10 (Valencia) to the existing cropping pattern, it is essential to have adequate farmers’ knowledge and a favorable attitude towards that variety. In addition, the better performance of the variety in comparison to other market leader varieties is also necessary. Against such a backdrop, the present study determined farmers’ knowledge and attitude towards the potato variety (Valencia) and compare the selling price, yield, harvesting period, and cost of production of this variety with other potato varieties. Data were collected from randomly selected 139 farmers of Bogura and Joypurhat districts. A face-to-face interview followed by a structured questionnaire were used to collect data. The survey revealed that the Valencia users had higher knowledge and a more favorable attitude towards the variety than the non-Valencia users. The t-test showed a significant difference between Valencia users and non-Valencia users regarding the price, harvesting period, and cost of production, indicating that Valencia has a shorter harvesting period, higher selling price, and lower production cost. On the other hand, the result indicates that 62 days Valencia yield was almost near to the 74 days of other check potato varieties yield. By getting early and higher cash through selling Valencia, farmers can utilize the amount to improve their livelihood and solve problems. The findings may be helpful to policymakers in the decision to include Valencia in the current cropping pattern to increase potato production and food security in Bangladesh.