Communication Behaviour of Turmeric Growers in Chhattisgarh Plain
Yuvaraj Singh Dhruw *
College of Agri. & Res. Station, Kurud, Dhamtari (C.G.), 493663, India.
S. K. Pradhan
College of Agri. & Res. Station, Mahasamund (C.G.), India.
V. K. Painkra
College of Agri. & Res. Station, Kunkuri, Jashpur (C.G.), India.
*Author to whom correspondence should be addressed.
Abstract
A Research on communication behaviour of turmeric growers in Chhattisgarh plain was undertaken to find out the information seeking behavior used by turmeric growers. A total of 320 farmers (160 beneficiaries and 160 non-beneficiaries) were selected randomly. Data collection was done by the use of interview schedule through personnel interview. The study revealed that maximum number of the beneficiaries (48.12%) and non-beneficiaries (55.00%) were found in medium level of extension contact. Whereas, farmers used mass media it was observed that maximum number of the beneficiaries (45.63%) and non-beneficiaries (50.62%) were used medium level of mass media.
Keywords: Communication behavior, turmeric growers, extension contact and mass media utilization