Study of Management and Marketing Strategy for Goat Milk Sale in Hotels of Mount Abu, Rajasthan, India
Khushboo Sharma
Madhav University, Sirohi-307026, Rajasthan, India.
Gitam Singh *
Madhav University, Sirohi-307026, Rajasthan, India.
Bhawesh Kumawat
Madhav University, Sirohi-307026, Rajasthan, India.
Parwati Kumawat
Madhav University, Sirohi-307026, Rajasthan, India.
Geetika Singh
Madhav University, Sirohi-307026, Rajasthan, India.
Ram Singh Goura
Suresh Gyan Vihar University, Jaipur, India.
Hitesh Purohit
Departments of Animal Genetics and Breeding, Bhumika College of Veterinary Sciences and Research Centre Sigra Mahendragarh, Haryana – 123034, India.
*Author to whom correspondence should be addressed.
Abstract
Goat milk has gained international recognition as a high-end dairy product due to its distinct flavor and health advantages. Goat milk presents an unexplored prospect for hotel services in Mount Abu, a popular tourist destination in Rajasthan. This study examines efficient management and marketing techniques for boosting goat milk sales in lodging establishments while taking the local environment, visitor demographics, and market dynamics into account. A mixed-method approach was adopted, combining qualitative interviews with hotel managers and quantitative surveys of tourists visiting Mount Abu. A good way to improve visitor experiences and help out local farmers is by including goat milk in Mount Abu hotels' menus. By implementing efficient management procedures and focused marketing plans, hotels may take advantage of the rising demand for distinctive and health-conscious culinary items. Scalability and long-term effects on the local economy may be the subject of future studies.
Keywords: Management, marketing strategy, goat milk sale, dairy product