Journal of Scientific Research and Reports

This study examines cake consumption patterns among youth aged 18–24 in Anand City, Gujarat, based on data from 100 respondents collected via a web-based questionnaire. The majority were undergraduates from urban, middle-income households, with 55% male and 45% female participants. Celebratory occasions drove 91% of cake purchases, with Chocolate (86%), Black Forest (53%), and Red Velvet (36%) emerging as the most preferred flavors. Medium-sized 500gm cakes were popular for their convenience and shareability. Aesthetics played a significant role, as 71% favored modern, themed cake designs. Freshness was rated very important by 74% of respondents, while 64% viewed cake quality as high. Additionally, 56% were willing to pay more for cakes made with organic or premium ingredients, and 38% were open to it depending on the price. While 84% preferred purchasing from physical bakeries, 41% had tried ordering online, with 54% expressing satisfaction and 17% reporting dissatisfaction highlighting the need for better digital service. Preferences between custom and ready-made cakes were nearly equal, with 51% showing interest in both. Overall, the findings indicate a trend-sensitive, quality-conscious, and health-aware youth market, offering significant opportunities for bakeries and food businesses to innovate in flavor, design, health appeal, and online delivery services.