Sustainability of Mobile Application (Dairy Kannada) in Dissemination of Dairy Information: An Empirical Evidence from Karnataka, India
Pavithra, G.N.
Department of Veterinary and Animal Husbandry Extension Education, Veterinary College, Hebbal, Bengaluru, Karnataka, India.
Jagadeeswary, V.
Department of Veterinary & A. H. Extension Education, Veterinary College, Hebbal, Bengaluru, Karnataka, India.
Prakash Kumar Rathod
Directorate of Extension, KVAFSU, Bidar, India.
Naveenkumar, S.
Department of Animal Genetics and Breeding, Veterinary College, Hassan Karnataka, India.
Manjunatha L
Department of Veterinary & A.H. Extension Education, Veterinary College, Hebbal, Bengaluru, Karnataka, India.
Sai Anjana, N. *
Department of Veterinary and Animal Husbandry Extension Education, Guru Angad Dev Veterinary and Animal Sciences University, Ludhiana, Punjab, India.
*Author to whom correspondence should be addressed.
Abstract
The sustainability of the ICT based efforts in improving well-being of farming communities is a key to the effectiveness of rural ICT projects in India. In order to know the success of dairy app usage by farmers it is necessary to evaluate the sustainability of mobile application. In this view, a study was conducted to assess the sustainability of mobile application (Dairy Kannada) in dissemination of dairy related information in four divisions of Karnataka state. The data were collected from 120 dairy farmers who had already downloaded and were using the dairy app. The sustainability of dairy app was computed based on the five dimensions viz. technological appropriability, stability, productivity, local adaptability, accessibility and the economic viability. The study revealed that the economic viability was found the highest (88.34%) among other dimensions of sustainability followed by technological appropriability (87.50%), productivity (81.67%), stability (79.17%) and local adaptability and accessibility (78.33%). It was also found that the overall sustainability of dairy app was very high (77.00%) as reported by dairy farmers. This mobile App is an important tool in diffusing the scientific developments and also acts as a ready reckoner to refer through the information at any time.
Keywords: Dairy app, dairy farmers, dimensions, sustainability