Journal of Scientific Research and Reports

Biofertilisers offer a biological approach to supporting soil fertility and plant nutrition while reducing dependence on conventional chemical inputs. This study examined farmers’ awareness, perceptions, buying behaviour, and purchase considerations regarding biofertilisers in Himatnagar taluka of Sabarkantha district, Gujarat. A descriptive research design was used, with primary data collected from 200 farmers across 20 villages between December 2025 and March 2026 through a semi-structured schedule. Data were analysed using descriptive statistics, a Likert scale, weighted arithmetic mean, and weighted average ranking. Most respondents were aged 36–50 years (69.0%), 36.5% had completed higher secondary education, 65.0% combined agriculture with animal husbandry, and 61.5% reported annual income above ₹4 lakh. All surveyed farmers were aware of biofertilisers, while 87.5% reported using them in their fields. Retailers (36.5%) and fellow farmers or friends (29.5%) were the principal reported sources of awareness. Lack of knowledge was the highest-ranked adoption constraint (weighted mean 3.79), followed by non-availability at local places (3.28) and the lack of immediately visible benefits (2.75). Quality (5.845) and price (5.585) were the leading purchase considerations, followed by recommendations from agro-service centres (5.275). The findings indicate high awareness and substantial reported use within the sampled farmers, while knowledge gaps and local product availability remain important constraints requiring practical attention.